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Come for a coffee,
leave with a home.
Buy
ONE PERCENT
Rent

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Coffee Cake & Real Estate

ONE PERCENT

1% listing-side fee · Full service · Every seller

Palm Beach Luxury Real Estate: The One Percent Listing Program

A strong plan to sell your home, and a fee that makes financial sense.

Every seller gets the same thing from us: a written plan for pricing and positioning your home, a complete marketing campaign, and multiple experienced agents negotiating for you. No tiers, no upsells, no fine-print scale. One program, one 1% listing-side fee.

From Jupiter to Coral Gables, with a focus on Palm Beach Island (33480), Avenir and West Palm Beach.

A written plan before we list

We study your home, its competition and its likely buyer, then put the pricing and marketing strategy in writing.

A full campaign for every home

Photography, video, drone, a dedicated property website, targeted digital ads and international exposure.

Experience at the table

50+ years combined and $2B+ in career sales between Mark Whitehead and Brie Segota.

Everything Your Home Needs to Sell. Included at ONE PERCENT.

Every listing in the One Percent Listing Program receives the full campaign below. The same services, the same attention, whether your home is a West Palm Beach condo or a Palm Beach estate.

Strategy & representation

  • Written pricing and positioning plan, backed by a comparative market analysis
  • Personal representation by Mark Whitehead and Brie Segota
  • Expert negotiation and offer review
  • Transaction guidance and closing coordination

Presentation

  • Professional photography
  • Professional videography and drone imagery
  • Floor plan
  • Dedicated property website

Exposure

  • MLS and major real estate website distribution
  • International MLS exposure
  • Enhanced portal placement where available
  • Targeted digital advertising and boosted social media
  • heybrie.ai AI marketing campaign
  • Signs, open houses and broker previews

One program. One fee. Every service, in writing in your listing agreement.

Request your property positioning plan.

Coffee Cake and Real Estate

Mark Whitehead: 561-277-0666
Brie Segota:           305-588-3515
onepercent@coffeecakeandrealestate.com

The 1% fee is a listing-side fee based on the final sale price and is not a total transaction cost. Any seller-paid buyer-broker compensation is separate and subject to agreement. All commissions are negotiable and are not set by law. Services and terms are specified in the written listing agreement.

See How Much You Could Save

$
$1M $200M
Example Listing-Side Fee $30,000 3% comparison assumption
Our 1% Listing Option $10,000 Listing-side fee only
Illustrative Fee Difference $20,000 Based on the rates shown

In this example, the listing-side fee difference is $20,000.

This illustration compares a hypothetical 3% listing-side fee with our 1% listing option at the same sale price. The 3% rate is an example, not a standard or required commission. We also offer 2% and 3% listing options with different marketing services. All commissions are negotiable and are not set by law. Buyer-broker compensation, if any, is separately negotiated and excluded from this calculation, as are other transaction costs. Actual savings depend on the fees and terms agreed upon. Services and terms are specified in the written listing agreement.

in combined career sales

with Mark Whitehead & Brie Segota, including outside Florida