Coffee Cake & Real Estate
ONE PERCENT
1% listing-side fee · Full service · Every seller
Full-service selling. Personal representation.
At Coffee Cake & Real Estate, we believe exceptional representation shouldn’t come with an exceptional price tag.
Our 1% Listing Program delivers a complete, tailored approach to selling your home. From strategic pricing and thoughtful marketing to personal representation and expert negotiation, every detail is designed around your property and your goals.
From Jupiter to the Keys, we’re here to make every move count.
Our 1% listing-side fee is based on the final sale price and is earned upon a successful sale. All commissions are negotiable and not set by law. Services and terms are outlined in the written listing agreement.
A written plan before we list
We study your home, its competition and its likely buyer, then put the pricing and marketing strategy in writing.
A full campaign for every home
Photography, video, drone, a dedicated property website, targeted digital ads and international exposure.
Experience at the table
50+ years combined and $2B+ in career sales between Mark Whitehead and Brie Segota.
Everything Your Home Needs to Sell.
Included at ONE PERCENT.
Every listing in the One Percent Listing Program receives the full campaign below. The same services, the same attention, whether your home is a West Palm Beach condo or a Palm Beach estate.
Strategy & representation
- Written pricing and positioning plan, backed by a comparative market analysis
- Personal representation by Mark Whitehead and Brie Segota
- Expert negotiation and offer review
- Transaction guidance and closing coordination
Presentation
- Professional photography
- Professional videography and drone imagery
- Floor plan
- Dedicated property website
Exposure
- MLS and major real estate website distribution
- International MLS exposure
- Enhanced portal placement where available
- Targeted digital advertising and boosted social media
- heybrie.ai AI marketing campaign
- Signs, open houses and broker previews
One program. One fee. Every service, in writing in your listing agreement.
