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Coffee Cake & Real Estate
ONE PERCENT
1% listing-side fee · Full service · Every seller
One Program. Every Seller. Exceptional Service.
At Coffee Cake & Real Estate, we believe exceptional representation shouldn’t come with an exceptional price tag.
Our 1% Listing Program delivers a complete, tailored approach to selling your home. From strategic pricing and thoughtful marketing to personal representation and expert negotiation, every detail is designed around your property and your goals.
From Jupiter to the Keys, we’re here to make every move count.
Our 1% listing-side fee is based on the final sale price and is earned upon a successful sale. All commissions are negotiable and not set by law. Services and terms are outlined in the written listing agreement.
A written plan before we list
We study your home, its competition and its likely buyer, then put the pricing and marketing strategy in writing.
A full campaign for every home
Photography, video, drone, a dedicated property website, targeted digital ads and international exposure.
Experience at the table
50+ years combined and $2B+ in career sales between Mark Whitehead and Brie Segota.
Everything Your Home Needs to Sell.
Included at ONE PERCENT.
Every listing in the One Percent Listing Program receives the full campaign below. The same services, the same attention, whether your home is a West Palm Beach condo or a Palm Beach estate.
Strategy & representation
- Written pricing and positioning plan, backed by a comparative market analysis
- Personal representation by Mark Whitehead and Brie Segota
- Expert negotiation and offer review
- Transaction guidance and closing coordination
Presentation
- Professional photography
- Professional videography and drone imagery
- Floor plan
- Dedicated property website
Exposure
- MLS and major real estate website distribution
- International MLS exposure
- Enhanced portal placement where available
- Targeted digital advertising and boosted social media
- heybrie.ai AI marketing campaign
- Signs, open houses and broker previews
One program. One fee. Every service, in writing in your listing agreement.
Request your property positioning plan.
Coffee Cake and Real Estate
Mark Whitehead: (305) 849-5616
Brie Segota: (305) 588-3515
onepercent@coffeecakeandrealestate.com
The 1% fee is a listing-side fee based on the final sale price and is not a total transaction cost. Any seller-paid buyer-broker compensation is separate and subject to agreement. All commissions are negotiable and are not set by law. Services and terms are specified in the written listing agreement.
COFFEE CAKE & REAL ESTATE
A CURATED COLLECTION
Currently available from Jupiter to the Keys. Ask us for details or a private showing.
FOR SALECOMING SOON →
FOR SALEPALM BEACH
210 Merrain Road
Palm Beach, FL 33480
$11,500,000
MLS: B26009714
Listing courtesy of The Corcoran Group
FOR SALEPALM BEACH
219 Seminole Avenue
Palm Beach, FL 33480
$6,000,000
MLS: R11114168
Listing courtesy of The Corcoran Group
FOR SALEPANTHER NATIONAL
10425 Bernina Drive
Palm Beach Gardens, FL 33412
$8,695,000
Panther National
FOR SALEAVENIR
9264 Crestview Circle
Palm Beach Gardens, FL 33412
$1,399,999
Avenir
FOR SALEAVENIR
13143 Feathering Way
Palm Beach Gardens, FL 33412
$1,750,000
MLS: B26083348
Listing courtesy of The Agency Florida LLC
FOR SALEAVENIR
10822 Stellar Circle
Palm Beach Gardens, FL 33412
$1,595,000
Avenir
FOR SALETHE ACREAGE
12291 70th Place N
West Palm Beach, FL 33412
$1,299,900
MLS: R11152291
FOR SALELOXAHATCHEE
13168 Key Lime Boulevard
Loxahatchee, FL 33412
$1,100,000
MLS: B26072505
FOR SALECORAL GABLES
3128 Coconut Grove Drive
Coral Gables, FL 33134
$1,795,000
Coral Gables
FOR SALECORAL GABLES
612 Minorca Avenue
Coral Gables, FL 33134
$1,995,000
Coral Gables
← SWIPE OR SCROLL TO VIEW MORE →
Listing information from BeachesMLS and MiamiMLS, deemed reliable but not guaranteed.
in combined career sales
with Mark Whitehead & Brie Segota, including outside Florida
At Coffee Cake & Real Estate, It’s ONE PERCENT.
A Strong Plan. A Fee That Makes Sense. ONE PERCENT.
Every seller receives the same full marketing campaign and personal representation from Mark Whitehead and Brie Segota, for one 1% listing-side fee.
From Jupiter to the Keys, we have you covered—with a special focus on Palm Beach Island (33480) and Avenir in Palm Beach Gardens.
Listing-side fee only: The 1% fee is calculated on the final sale price and is not a total transaction cost. Any seller-paid buyer-broker compensation is separate and subject to agreement. All commissions are negotiable and are not set by law. Services and terms are specified in the written listing agreement.
Welcome to a smarter way to sell.