Welcome to Coffee Cake And Real Estate, where innovation meets exquisite luxury in the ever-evolving real estate landscape. We recognize the challenges of traditional brokerage models and are dedicated to transforming the client experience our seasoned team is passionate about the luxury market and is committed to providing tailored, concierge-level service. We prioritize understanding the unique desires and needs of each client, ensuring a seamless and personalized journey throughout the buying or selling process. At Coffee Cake And Real Estate, we don’t just facilitate transactions; we cultivate relationships and empower our clients to realize their real estate aspirations. Let us help you navigate the luxury market and discover your perfect property.
Coffee Cake And Real Estate
About
Mark J. Whitehead
Mark’s journey is anything but ordinary. With a successful background in international business, Mark has owned and operated hotels, nightclubs, and tennis clubs across the globe. As a former world-class equestrian who once lived next to George Harrison, and a professional tennis player on the ATP Tour from 1977 to 1988, Mark spent over a decade competing and traveling the world. After retiring from tennis, he channeled his competitive spirit into new ventures — always seeking the next challenge.
When it comes to property, Mark knows the real numbers. He understands true building costs and what it takes to reach a profitable outcome. Aggressive by nature and laser-focused on results, Mark is a master dealmaker — a skill often lacking in traditional salespeople.
Mark founded Surf and Country Real Estate on Australia’s Gold Coast, growing it to two offices and over 40 agents. At its core, the agency focused on selling properties he owned himself, achieving over 30 property sales per month. But Mark didn’t stop there. He launched Luxury Home Auctions, helping other agents from major companies sell high-end properties that had previously failed to move.
What sets Mark apart?
A reputation built on TRUTH and full disclosure a commitment to going the extra mile to ensure clients are fully informed, a proven ability to think outside the box and develop winning strategies a collaborative, team-based approach with a clear, actionable plan — not just vague advice to “drop the price”
Here’s what you can expect when you work with Mark:
A detailed, fact-based presentation of your home’s value and market position a custom selling strategy based on verifiable data — not guesswork. Honest, open communication every step of the way. A shared commitment to selling quickly, efficiently, and at a fair price for everyone.
So let’s keep it simple. Let’s meet for a Coffee and Cake and talk Real Estate.
“Most Traditional Methods used here today only give you one opportunity? That is to sell for something LESS than your Best Expectations. There is a better way! Ask me how.” – Mark J. Whitehead
Brie A. Segota
Brie brings a refined, globally attuned perspective to real estate, shaped by her tennis background, extensive travels, and years of working with clients from around the world. With access to an international MLS and a global network, she’s able to cast a wider net, connect with a broader audience, and position properties with exceptional reach and precision.
Her approach is quietly bespoke — rooted in individualized attention, discretion, and a deep understanding of how people live. By blending cultural insight with local expertise, Brie intuitively identifies homes that align with each client’s lifestyle, aspirations, and personal rhythm. She has a natural ability to distill complex real estate decisions into clear, effortless pathways, creating a seamless and enjoyable experience from beginning to end.
At Coffee Cake & Real Estate, her team enhances this personalized approach with a company-wide commitment to elevated service, thoughtful guidance, and a stress-free process tailored to each client’s needs.
For those who value a more curated, one-on-one experience, meeting Brie over coffee or cake is the perfect place to begin exploring how she can help you achieve your real estate goals — locally or across the globe.
Mel Segota
Mel graduated with a Bachelor’s degree in Business from Eastern Kentucky University, where he also competed at the Division I level in tennis, earning a top national ranking in his home country. His background in high-performance athletics, paired with a global upbringing, gives him a distinctive blend of discipline, strategy, and cultural awareness.
With a refined sense of design detail and an appreciation for interior class, Mel naturally gravitates toward the elements that elevate a home — from architectural lines and layout flow to material quality, finishes, and the subtle features that shape both beauty and livability. He helps clients recognize the interplay between form and function, guiding them toward spaces that feel intentional, harmonious, and aligned with their lifestyle.
Fluent in English, Slovenian, and Croatian, Mel connects effortlessly across cultures, bringing clarity, communication, and a polished, personal touch to every interaction.
Whether evaluating a home’s design potential or helping clients envision how a space can evolve, Mel brings a thoughtful, elevated perspective that consistently delivers confidence and exceptional results.
Alisa Medic
Alisa is an energetic and results-oriented professional with extensive experience in real estate management and operations. She excels in team leadership, relationship building, and creating strategic frameworks that support long-term growth and operational excellence. Focused, driven, and forward-thinking, she thrives in environments where innovation and progress shape the path forward.
With a strong presence in the Indian Creek, Sunny Isles, and Bay Harbor communities, Alisa brings valuable insight into the character, lifestyle, and evolving market trends of these sought-after areas. Her familiarity with the neighborhoods and their unique appeal allows her to guide clients with confidence and a clear sense of direction.
Fluent in English and Russian, Alisa bridges cultures with ease, creating meaningful connections and ensuring a smooth, informed experience for clients from around the world.
Whether optimizing operations, supporting team success, or providing on-the-ground knowledge of her niche communities, Alisa brings a refined, strategic approach that elevates every aspect of the real estate experience.
Frederico Goncalves
Frederico is a dedicated professional with a strong academic foundation, holding a Bachelor’s degree in Business Administration with a concentration in International Business from Eastern Kentucky University, along with a Master’s degree in Administration/Management earned in 2010. His discipline and leadership are evident in his accomplishments as a Scholar Athlete and Professional Tennis Coach, where he developed the mindset, resilience, and strategic focus that continue to guide his work today.
In real estate, Frederico blends his analytical approach with a well-rounded understanding of people and lifestyle. Known for his broad knowledge across many areas — including health, gratitude, and personal development — he brings a grounded, thoughtful perspective that helps clients make decisions with clarity and confidence.
Fluent in English, Spanish, and Portuguese, Frederico connects effortlessly across cultures, offering a calm, informed presence and a refined, holistic approach to every client relationship.
Cooper Bozalis
Cooper, a recent student of SMU, has relocated to Palm Beach to pursue real estate alongside several business ventures he is currently invested in. As a Palm Beach local, he brings an insider’s understanding of the island’s most desirable streets, hidden pockets, and lifestyle rhythms that define the area.
His familiarity with the community — from its coastal enclaves to its refined social landscape — allows him to guide clients with clarity and authenticity, helping them pinpoint the neighborhoods and experiences that best align with their goals.
Blending fresh perspective with local insight, Cooper offers a modern, informed approach to navigating the Palm Beaches.