Coffee Cake And Real Estate

Mark’s journey is anything but ordinary. With a successful background in international business, Mark has owned and operated hotels, nightclubs, and tennis clubs across the globe. As a former world-class equestrian who once lived next to George Harrison, and a professional tennis player on the ATP Tour from 1977 to 1988, Mark spent over a decade competing and traveling the world. After retiring from tennis, he channeled his competitive spirit into new ventures — always seeking the next challenge.

When it comes to property, Mark knows the real numbers. He understands true building costs and what it takes to reach a profitable outcome. Aggressive by nature and laser-focused on results, Mark is a master dealmaker — a skill often lacking in traditional salespeople.

Mark founded Surf and Country Real Estate on Australia’s Gold Coast, growing it to two offices and over 40 agents. At its core, the agency focused on selling properties he owned himself, achieving over 30 property sales per month. But Mark didn’t stop there. He launched Luxury Home Auctions, helping other agents from major companies sell high-end properties that had previously failed to move.

What sets Mark apart?

A reputation built on TRUTH and full disclosure a commitment to going the extra mile to ensure clients are fully informed, a proven ability to think outside the box and develop winning strategies a collaborative, team-based approach with a clear, actionable plan — not just vague advice to “drop the price”

Here’s what you can expect when you work with Mark:

A detailed, fact-based presentation of your home’s value and market position a custom selling strategy based on verifiable data — not guesswork. Honest, open communication every step of the way. A shared commitment to selling quickly, efficiently, and at a fair price for everyone. As Mark says: Most traditional methods only give you one opportunity — and that’s to sell for less than you deserve. There’s a better way.

So let’s keep it simple. Let’s meet for a Coffee and Cake and talk Real Estate.

“The definition of insanity in Real Estate is using the same agent and expecting a better result.” – Mark J. Whitehead

Frederico is a dedicated professional with a strong academic background, holding a Bachelor’s degree in Business Administration, specializing in International Business, from Eastern Kentucky University, and a Master’s degree in Administration/Management earned in 2010. His leadership and commitment are reflected in his achievements as a Scholar Athlete and Professional Tennis Coach. Additionally, he brings expertise in real estate, where his skills and strategic mindset complement his diverse professional experience.

Fluent in English, Spanish, and Portuguese.